[Company Contact, Title, Address, Phone]
(Brief and fairly general)
A. Purpose of Company (1 paragraph):
(1) Goals of the company.
(2) Technology breakthrough which allows you to meet the goals.
B. Technology Description (1 paragraph):
(1) How does it work?
(2) Why is it cost effective?
(3) 1-line summary of its advantages.
C. Summary of Existing Technology: The Current State-of-the Art (2 paragraphs):
(1) A brief history of industry standard technologies and their limitations.
(2) What are the needs of the market?
(3) Why doesn't the standard technology meet these needs?
(4) How much money would be saved if the market's needs were met?
(5) How will the market use your technology?
D. Plan for the Development of the Invention (1 paragraph):
(1) Where will you start?
(2) What are your long-range goals?
(1) Price/Performance of this invention (projected)
vs. Industry Standard.
(2) What does a customer get for his/her $$?
(3) Why does this invention have the edge in both price and performance?
II. The Invention and Its Advantages
A. Background (1 paragraph):
(1) Theory underlying the invention (2 sentences).
(2) Summary of the goals of the original research project.
(3) The inventor(s)' qualifications and previous research (keep this brief).
B. Further Description of Theory (1-2 paragraphs maximum):
(2) Theoretical underpinning.
C. Intellectual Property:
(1) Patent filed.
(2) Exclusivity to company assured.
III. Technology Development Possible Today
A. What Exists to Date (3-4 paragraphs):
(1) Summarize status -- Note prototypes and results
(2) What are the specifications of your planned commercial design?
IV. Applications and Marketing Strategy
A. The Current Market and Total Revenues (1 paragraph):
(1) How big is the market?
(2) Who are the major customers? (List company names/individuals by job function.)
(3) How much do they pay per system?
(4) How much would they be willing to pay for an improved system?
(5) How much do their problems cost them?
B. Invention's Place in this Market (1 paragraph):
(1) What will your system do for your customers?
(2) List of invention's advantages for each customer set.
(a) Increases production of materials in industrial tool making.
(b) Used to model mathematical formulas 10 times faster than air tunnel tests.
(c) Effectively reduces air friction better than McDonnell-Douglas air stream modifier.
(d) Reduces gas pollution by ratio of 5/9.
(3) What new markets will your system create?
C. Initial Development Strategy (1 paragraph):
(1) How will you identify potential buyers/users?
(2) Where will you target your marketing effort?
(3) What plan will you follow in reaching that market?
D. Summary Paragraph:
(1) What companies will buy this product?
(2) Where will they want it?
(3) How is this invention superior?
(4) How will the superiority, the applications, and products open, change, and/or expand markets?
V. Business Development Plan
A. The Basic Strategy:
(1) How much will it cost to introduce the product
(2) How much money are you trying to raise?
(3) How long will it take to bring it to market?
(4) Who will be involved in bringing this to fruition?
B. Stages of Development Process:
(1) What are the stages in the development process?
(a) Phase 1: Validate design specifications.
(b) Phase 2: Actual building and assembly of prototype.
(c) Phase 3: Development and integration into existing market.
C. Summary of Phase 1:
(1) Qualifications of Project's Leader.
(2) What aspect of the project will the leader focus on?
(3) How will it be reviewed and by whom?
(4) List advisors and their qualifications.
(a) Basilea Hecht. Professor of Physics, University of CA-Berkeley.
Winner of the Maxwell Prize in Plasma Physics. Known for numerous
contributions to theoretical plasma physics, including computer particle
simulation methods for plasmas.
(b) Felix Percoco, Professor of , Massachusetts Institute of Technology.
Winner of the Award. Known for his expertise on and the
, and author of numerous publications on all aspects of .
D. Phase 2: Building of Prototype:
(1) Brief detailed description of existing proof-of-concept.
(2) Projection of time, manpower, and materials required to build prototype.
(3) Advisory board. Again, list names and qualifications as above.
(4) What can be expected at end of Development Period?
E. Phase 3: Development of Marketing Plan:
(1) What are the marketing milestones?
(2) Business Advisors--List names and credentials.
Morris N. Zewet. President of , and former , both firms.
His responsibilities covered all development activities including acquisitions, divestitures,
joint venture arrangements, and product development. During his employment at ,
corporate sales rose 10 percent. His experience also includes over five years as an
independent consultant specializing in development and business marketing.
VI. Risks and Potentials
A. What are the Key Advantages and Key Risks:
(1) Are there any drawbacks or difficulties to your
(2) Why might they be opportunities?
B. Why this Invention is Superior to Other Approaches (briefly restate):
(1) Why is this invention superior?
(2) Its applications and embodiments.
(3) How this superiority, the applications, and products will open, change, and expand market.
A. Summary Statement (1 paragraph):
(1) Summarize the key advantages the new company will bring to bear on the market.
© 2009 Stanford University.