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A History of OTL
Overview
Hans Wiesendanger
Senior Licensing Associate
"Everybody always wants to know what's next. I always
say that what I can imagine is rather dull. What I can't imagine is what
excites me."
- Arthur Schawlow, Stanford physicist and Nobel
Laureate
Introduction
There seems to be a rapidly increasing need for university technology to
be commercialized and permit our industries to remain competitive in the
global markets. Yet the road from the university laboratory to the marketplace
is rarely a straight shot. In truth, it can be long and winding, marked
with detours and confusing signals but despite all the roadblocks, the impulse
to turn a bright idea or invention into a practical tool remains strong
and intensifies further.
Many of Stanford's successful technology transfers have been told so
often that they have become inextricably woven into the fabric of the
university's history. It was at a New Year's Eve party in 1981, for example,
that Stanford cell biologist Lubert Stryer and U.C. Berkeley microbiologist
Alexander Glazer sketched out a joint research plan to use the phycobiliproteins
found in marine algae, the subject of Glazer's research, as fluorescent
markers, the subject of Stryer's research. Six months later, their invention
was perfected and two companies had licensed the technology, which is
now an important tool for cancer detection and blood screening, among
other things. And this is only one among many such successful tales.
Yet the way the process actually works, and why it works so well at
Stanford, is not nearly as well known. So we have taken the opportunity,
on the occasion of our 25th anniversary, to reflect on our first quarter
century: to describe the systems and processes that have worked for us,
to offer a few of the secrets of our success, and to share the stories
of some promising new technology transfers emerging at Stanford.
When we celebrated our 25th year in 1995, we had evolved from a one-person
pilot program generating $55,000 from a mere three technologies, to a
full-fledged, 20-person office managing more than 1100 active inventions
licensed to companies all over the world - 220 of which were producing
royalty income totaling $44 million dollars.
In truth, we've been lucky. The extraordinary quality of Stanford scientists,
the vision of Stanford's administration in the 1970s, the university's
location in Silicon Valley and its relationships with industry, and the
Bayh-Dole Act of 1980 granting universities the right to the results of
their research all have contributed to our success.
But we've made some of our own luck, too, by hiring dedicated and insightful
licensing associates, by creating innovative policies and processes rather
than following established models, and by actively pursing promising new
inventions.
In the process, our organization has become one of the models for university
licensing offices. We have made it a practice to offer advice and assistance
to our peer organizations around the country and in other parts of the
world in hopes of helping other institutions in their efforts. We continue
to do so as much as possible, for we believe that the successful transfer
of technology from academia to industry is one of the essential elements
that fuels our nation's prosperity, and thus ultimately benefits us all.
The Case for Technology Licensing
Should a university undertake the commercial activity of licensing its inventions
for financial gain? Is this practice compatible with a university's mission
of teaching and research or could it directly conflict with that mission?
These questions have been intensely debated at many universities including
Stanford over the past twenty-five years, and Stanford has done a lot
of soul searching in the process. Some people believe that a university
should never engage in commercial endeavors, while others are all in favor
of it - aiming to maximize the monetary return from research. At Stanford,
we believed from the beginning that it was crucial to arrive at a compromise
gained through dialogue between the various factions.
The pros and cons of licensing inventions
In short, there are three primary arguments against licensing university
inventions.
First, it could promote conflicts of interest, tempting faculty to slant
their research in the direction of commercial return. In this case, basic
research might suffer because applied research tends to be more easily
licensed for immediate commercial use. Graduate student researchers might
be exploited by being steered into commercially promising projects as
cheap labor for sponsoring companies. The university researcher's traditional
role to disseminate new knowledge by publication might be subordinated
to the secrecy requirements of the patenting process, or to the sponsor's
desire to maintain secrecy for competitive advantage - both of which clearly
would have a negative effect on the free dissemination of scientific research.
Second, since licensing imposes financial burdens on industry in the
form of license fees and royalties, products may become more expensive,
diminishing our country's competitiveness.
Third, since most scientific research is funded by taxpayers through
federal funding, one might expect that products developed from such research
should be available to taxpayers free of charge.
There are, however, many more arguments in support of licensing university
inventions.
First, while the federal government has traditionally been the major
sponsor of basic research conducted in universities, the current trend
is to limit such funding. Universities thus are faced with the need to
develop alternate sources of funding or to curtail their research activities.
Licensing income can be a critical source of much-needed unrestricted
funding.
Second, these constraints on university research funding come at a time
when global competition makes innovation the key ingredient for competitiveness
in most industries. American innovation has historically been provided
by established industrial companies with large research and development
capabilities. Today, however, innovation is increasingly provided by small
but dynamic companies established for the sole purpose of developing a
new idea or technology. In contrast to the large companies, these emerging
companies do not have the cash reserves needed to generate new ideas and
technologies in their own research laboratories. Instead, they raise the
capital to develop ideas which were generated elsewhere, often in universities.
As a result, universities have become an ever-more important source of
the new ideas needed by American industry to stay competitive.
Third, licensing often is the only way a new invention will ever become
a product. University inventions are typically in the very early stages
of development - nowhere close to commercial reality. A licensee thus
must be prepared to invest significant resources in further development,
product design, applications engineering, and quality testing before bringing
it to the market. Unless a licensee is assured of a proprietary position
in the marketplace that will enable it to recoup its investment, the company
has little incentive to pursue the project.
We should note that there are clearly some inventions that would be
developed and widely used if put into the public domain. A good example
is the basic gene splicing (recombinant DNA) patents by Professor Stanley
Cohen of Stanford and Professor Herbert Boyer of the University of California.
This tool gave rise to the entire biotechnology industry, and would certainly
have been developed even if Stanford had not pursued patents and offered
licenses. However, such a free-for-all might quickly have restricted its
widest possible use because some important follow-up applications might
have been patented by the first companies working in the field, leaving
nothing for others. In this case, we demonstrated that even licensing
a basic tool is no impediment to its widespread use if licenses are made
available on a reasonable basis. Indeed, by the time the patents expired
in 1997, there were over 400 licensees of this invention. In addition,
patenting and licensing this important new technology had the advantage
that licensees could be held to certain standards and safeguards as a
condition of receiving a license.
Fourth, the possibility of a financial return may create some incentive
for the academic researcher who will share in the profits. Scientists
often are reluctant to spend a great deal of time on non research-related
tasks. A financial incentive sometimes encourages researchers to make
the extra effort to disclose their inventions, assist with patent preparation,
and provide support to the licensing personnel, patent attorneys, and
licensees in the evaluation, development, and patenting of the new technology.
Often even more important is the fact that shares of all licensing income
are paid to the inventor's department and school. This usually enhances
a researcher's standing among his or her peers who may benefit from such
additional funds.
Other reasons to license university technology include strengthened
relationships with industry, which can provide productive cooperative
arrangements for researchers; jobs for graduates; and new sources of research
funding. Some researchers also find that exposure to real world applications
provides them with valuable knowledge and stimulates their thinking in
new directions.
The role of universities as seedbeds for industrial and economic development
is gaining wide-spread recognition. Stanford clearly has been a special
example of this for decades, having contributed significantly to the development
of Silicon Valley and, with the University of California, the biotechnology
industry. The university has developed and nurtured strong ties with industry,
yet it has preserved the academic integrity and freedom that are instrumental
to stellar scientific work.
At Stanford, we believe we have demonstrated that the case for university
licensing of technology is a convincing one. At the same time, universities
must be careful to prevent licensing from interfering with their primary
missions of teaching and research. Practical safeguards and controls can
prevent conflicts of interest, protect the interest of graduate students
and other researchers, preserve the right of free publication, and maintain
freedom of inquiry without undue industrial influence. In short, when
done right, technology licensing can provide tremendous benefits without
causing conflicts of interest.
Some Special Challenges of Licensing University Inventions
While our experience at Stanford clearly illustrates the rich benefits
of technology transfer, we have discovered some circumstances and challenges
that make licensing university inventions much more complicated than licensing
corporate inventions.
The first challenge is the breadth of research in which a university
is likely to be engaged. A commercial company generally concentrates its
efforts in a relatively limited area, which its licensing personnel understand
well. At universities, licensing personnel must comprehend and manage
inventions in an enormous range of technical industries. At Stanford,
for example, we have licensed inventions in a wide variety of fields,
from biotechnology to materials science to computer software to radiology
to electronic music.
A second challenge is that academic scientists are far more independent
than industrial researchers - yet they must be willing to take on all
the same responsibilities. The inventor must be motivated to file an invention
disclosure, detailing the history of the invention, co-inventorships,
publications, research proposals, sponsorships, and possible applications.
He or she will need to work with the patent attorney to provide background
material, review drafts, and execute the necessary documentation. And
potential licensees often ask the inventor to make additional demonstrations,
provide more detailed information and the most recent experimental results,
or attend meetings to educate their own people.
A third challenge results from the fact that academic researchers' foremost
interest and focus is to gain new scientific knowledge and publish the
results of their research as soon as possible. As a result, our experience
at Stanford has shown that some inventions can no longer be patented or
licensed by the time they are disclosed to us because proprietary aspects
of the invention have already been published or presented in meetings.
A related issue is that researchers often have close contacts with colleagues
in other institutions or industry with whom they collaborate and talk
freely about their ideas and work in progress. This can cause problems
in determining the actual inventors on a project. In cases in which scientists
from industrial companies have enjoyed frequent access to research groups
at Stanford, company attorneys have claimed the inventions as well, complicating
negotiations to the point where the inventions could no longer be patented
or licensed.
In working with academic inventors, it is particularly important to
clarify the distinction between co-authorship and co-inventorship. For
publication purposes, it is traditional practice to list as co-authors
everyone who has worked on a project. In filing a patent, however, only
inventors who have made a distinctly inventive contribution may be listed
or the patent may not hold up to challenges later. And since Stanford
inventors receive a share of all royalty income, it is important to carefully
determine each co-inventor's creative participation. Finally, when co-inventors
from other universities are involved, an inter-institutional agreement
is created that specifies which university will handle the licensing and
how the income will be split between the universities.
A fourth challenge is that university inventions typically are far from
full-fledged, commercial products. In many cases, their feasibility has
not even been proven experimentally when the disclosure is filed. As we
mentioned earlier, a licensee must generally spend significant resources
and time to develop them. On the other hand, a company taking a license
at such an early stage may have a greater competitive advantage and, often,
the inventor will cooperate with the licensee in such development. Such
a relationship can be beneficial to both, but the university and the inventor
must take steps to ensure that no conflict of interest results.
Finally, our primary objective at Stanford has been to get an invention
into widest possible use, rather than to seek maximum financial return.
In many cases this has meant granting non-exclusive licenses to several
companies, instead of a more lucrative, exclusive license to one.
In spite of such challenges, we have demonstrated over 25 years that
university licensing can generate considerable financial returns that
can be plowed back into research - without jeopardizing academic freedom
or scientific independence. Furthermore, as we describe later in more
detail, licensing activities can produce great benefits to the public
by leading to new products and services, creating jobs by expanding existing
or forming new companies, increasing our economic competitiveness, and
providing the sponsors of research with a healthy return on their investment.
A Look Back: a Brief History of OTL
A pilot program
Starting a technology licensing office from scratch is not an easy job.
At Stanford, it took a man with the vision and imagination of Niels J.
Reimers to recognize the possibilities, formulate a realistic plan, sell
his idea to Stanford's administration and faculty, line up the necessary
financial commitments, and put his plan into operation.
In 1968, Reimers joined Stanford as Associate Director of its Sponsored
Projects Office, which had the responsibility for negotiating contracts
with research sponsors, including the U.S. government. This office received
invention disclosures from researchers, as required by all research agreements,
and transmitted them routinely to the sponsoring government agencies.
Because he had been an engineer and contracts manager in a high technology
company before joining Stanford, Reimers recognized that many of these
inventions might be of commercial interest. And, he believed, if they
could be licensed to industry, they might produce a financial return that
could support further research. Since the early 1950s, Stanford had maintained
an arrangement with an outside company that specialized in licensing inventions
from academic institutions to industry. It could choose to handle or reject
any invention submitted to it by Stanford - an arrangement that had produced
a total return to Stanford of less than $5,000 in more than 15 years.
Reimers was convinced there was a better way.
First, he surveyed existing programs in other universities, including
the University of California, the University of Wisconsin, and MIT. Many
universities generally staffed their licensing offices with attorneys
who prepared and filed patent applications, and then tried to license
the patents. The results did not seem impressive. Reimers therefore began
designing a new model. He judged that there were four key ingredients
for success, and he made these the cornerstones of his proposed program.
Stanford's Office of Technology would:
- Concentrate on, and staff for, the marketing of inventions;
- Give individual licensing associates the authority and responsibility
to do the job effectively;
- Farm out patenting activities to outside patent law firms; and
- Provide some incentives to inventors.
He proposed a pilot licensing program in the early summer of 1968. It
provided for his own half-time commitment and for a sinking fund of $125,000
for a period of up to 10 years for initial patent, travel, and marketing
expenses, and for one assistant. Reimers spent several months presenting
his idea and selling it to the university administration, including the
president, the school deans, the controller, the directors of development
and sponsored projects, and many faculty representatives. (It is worth
noting that in the 1960s and '70s, Stanford's administration was significantly
smaller than it is today, and he had easy access to all the decision makers.)
Once Reimers received full approval, he started operations later that
same year.
When the pilot program was reviewed one year later, it had already produced
an income of $55,000 - more than 10 times the amount received from over
15 years of licensing through an outside corporation. This easily convinced
the university that the program was worth continuing. With the support
of then-provost William Miller, the Office of Technology Licensing was
established officially on January 1, 1970, with Reimers as its full-time
Director and sole Licensing Associate, and one assistant, Sally Hines,
who is still with OTL today.
Building on success
For its first four years, the new Office of Technology continued
as a two-person operation. We consistently produced income exceeding our
operating budget, with each budget dollar initially producing about two
dollars of income from licensing. In these first years, we received, on
average, over 50 new invention disclosures per year, licensed 28 of these,
filed 40 patent applications, and received 19 U.S. patents.
As our workload increased to approximately 150 active inventions, we
realized that further growth would be impossible without another licensing
associate. As a result, in 1974-75, a second licensing associate was added,
first on approval for a limited term; then as a permanent staff member.
The office would remain at this staffing level for over five years.
The birth of biotechnology
A pivotal event occurred in 1974, when Niels Reimers read in the New
York Times about a new technique called "gene splicing," invented jointly
by Professors Stanley Cohen of Stanford and Herbert Boyer of the University
of California. He recognized that this was likely to offer a promising licensing
opportunity, and persuaded the inventors to let him try to patent it. It
wasn't an easy process - there was no precedent for such a patent, and there
were prevailing concerns over the safety of recombinant DNA - but Reimers
persevered.
By August 1981, OTL started offering special, non-exclusive licenses
to the new recombinant DNA technology. While there wasn't an immediate
rush of interest, word spread through media coverage and our own intensive
marketing efforts, and by the deadline - midnight on December 15 - Federal
Express trucks were lined up outside the doors to OTL. When the deadline
passed, 73 companies had signed agreements. By the end of that fiscal
year, August 31, 1982, license fees from the new DNA technology had produced
over $1.4 million in income. It is interesting to note that during the
same period, all other technologies licensed by OTL together brought in
just $1.1 million. While the percentage of income produced by the recombinant
DNA licenses subsequently decreased to about one third of total income
for the next several years, it then quickly overtook all other licensed
technologies as the biotechnology industry caught fire.
The Bayh-Dole Act
Another significant event took place in 1980, when the U.S. Congress
passed Public Law 96-517, the Bayh-Dole Act, which provided that rights
to inventions resulting from government-sponsored research at universities
would be automatically allocated to the universities. Previously, it had
been necessary to petition each sponsoring agency, and while many such
petitions were granted, there often were considerable delays that extended
beyond patent filing deadlines, preventing many invention disclosures
from being licensed. The Bayh-Dole Act also granted the government a royalty-free
license for its own use and gave it "march-in rights"- the right to demand
that other licenses be issued if current licensees did not serve the market
well. It also included stipulations for preference for small businesses.
Finally, this act required that inventors receive a share of income, although
the share was not specified. In any event, this new law had a powerful
effect on university licensing efforts. At Stanford, the number of invention
disclosures immediately doubled.
A growing proposition
This growth of new business prompted us to add two more staff members
during 1980-81: one new licensing associate and a word processor. The
office census remained at 12 for three more years. Then it began increasing
slowly, year by year, to a total of 22, of whom 11 were full-time licensing
associates. More recently, the number of licensing associates has been
reduced to 7, yet today each licensing associate is directly supported
by a full-time assistant in order to reduce time spent on routine chores
and formalities, and to allow more time to focus on the critical aspects
of licensing.
Remarkable Returns
Like that of any enterprise, our performance at OTL is based on the raw
material available, the resources we can apply to developing this raw material
into products and marketing them, and outside factors we can not control,
such as the business climate. Viewed from this perspective, Stanford inventions
are the raw material, our licensing skills and efforts are the resources
we apply, and the licenses that lead to commercial sales and generate royalty
income are the products we generate.
We thus would expect our performance to correlate with the number of
invention disclosures, which, in turn, would depend on available funding
for research at Stanford, as well as on related factors such as incentives
for inventors and how well OTL is known and regarded by Stanford researchers.
In fact, the growth rates of licensing income and of new licenses are
significantly higher than that of total research funding. At the same
time, the rate of invention disclosures per year has remained rather flat
since the Bayh-Dole Act in 1980 and since then has shown only modest growth
with considerable fluctuation from year to year.
An increase in licensing income
Much of the income generated by OTL since 1981-82 has come from the
recombinant DNA patents jointly owned by the University of California
and Stanford, the licensing program for which is handled by Stanford.
Still, licensing income for non-recombinant DNA licenses has grown in
excess of 15% per year, more than twice the rate of growth of research
funding (at 6%). Total licensing income has grown at over 20% per year,
more than three times the rate of growth of research funding.
New licenses on the rise
The number of new non-DNA licenses signed every year has grown at
7% per year, almost the same as the growth rate of research funding (6%).
This might indicate that our performance is limited by the available raw
material, i.e. invention disclosures. However, total new licenses have
increased at almost twice that rate, at 11% per year, which suggests that
we have improved our performance, completing more license agreements with
a fairly constant supply of inventions.
A snapshot of our performance today
The following summary provides a view of our current performance:
In our fiscal year 1995-96, we signed 136 new licenses, 92 of which
were non-DNA licenses. During this time, we filed 83 U.S. patent applications
and received 53 U.S. patents.
Total income in 1995-96 amounted to over 10% of the university's total
research funding of $373 million (excluding the Stanford Linear Accelerator
Center). Non-DNA income alone represented over 3% of total research funding.
Income per licensing associate amounted to over $6 million ($2 million
per associate for the non-DNA portion of income). At the same time, OTL's
expense budget has decreased to less than 5% of its total income. Today,
each dollar spent produces over $20 in total income, of which $7 is non-DNA
income.
These numbers produced meaningful benefits to the university. For example,
distributions of licensing income to the School of Medicine amounted to
more than $5 million for the year, with equal amounts going to the appropriate
departments in the school. In addition, we contributed $3 million to a
newly-established OTL Research Incentives Fund, which provides research
funding to Stanford faculty for interesting projects.
A reasonable return on investment?
The Stanford research community produces one invention disclosure for
every $2 to $2.5 million of research funding. For the last 15 years, we
have received an average of three to four new invention disclosures every
week, for a cumulative total of more than 3200 disclosures. Of this total,
we have licensed over 800 inventions (plus over 400 licenses for the DNA
patents alone), approximately one in four. Of these 800, about one-third
produce income, but of these, only 22 inventions produce at least $100,000
per year.
These figures suggest that we spend a lot of time and effort on many
unproductive inventions while reaping significant income from only a small
fraction of all inventions disclosed. Yet should we change our charter
to avoid spending time on so many non-productive invention disclosures?
If our only objective was to make as much money as possible, the answer
clearly would be yes. While we endeavor to maximize licensing income in
order to generate as much unrestricted funding as possible, there are
some important reasons why it is our policy and practice to explore the
potential of all invention disclosures.
First, and perhaps most important, since university inventions are generally
far ahead of the state-of-the-art of industrial practice and commerce,
it is difficult to make meaningful value judgments so early in the game.
By concentrating only on the easily perceived winners, we would invariably
make some critical mistakes. The original patent and license for FM Sounds
provides the perfect example. For four years, between 1971 and 1975, we
tried to interest U.S. companies in Professor John Chowning's invention
- an algorithm that would eventually revolutionize the electronic music
industry by creating a new kind of music synthesizer. Finally, an engineer
from Yamaha understood the potential of this invention, and the company
was granted an exclusive license to manufacture a synthesizer based on
the algorithm. Even so, Professor Chowning spent another seven years collaborating
with Yamaha to develop the invention before it could be marketed. No one
would deny that this was time well spent, however, for FM Sounds carries
the distinction of being the second most lucrative invention ever licensed
by OTL.
Second, as a department of the university, we feel obligated to lend
our services to all members of the Stanford community - researchers, faculty,
staff, and students - who have inventive ideas that might be commercialized.
And finally, by quickly discarding inventions with dubious commercial
potential, we might well discourage other researchers, resulting in a
greatly reduced flow of invention disclosures and the likelihood that
we would miss the next great invention.
Lasting rewards
Financial gains are not the only measure of success, however. Stanford's
Office of Technology Licensing has become a model for many other institutions;
we have advised and assisted other university licensing offices, and seen
many of them adopt our model.
We have also been instrumental in the development of new technologies
and companies by recognizing the potential of important inventions and
promoting them - even in cases in which the inventors themselves were
skeptical. We have made it possible for start-up companies to acquire
licenses by flexibly and creatively tailoring license agreements. In some
cases, we have encouraged inventors to set up their own companies and
informally advised them on business strategy and venture capital funding.
We established the OTL Research Incentives Fund and, most recently, we
established a Graduate Fellowship Fund into which will go proceeds from
the sale of equity in companies obtained as part of licensing deals.
The next chapter
We believe the future looks bright, despite the fact that the expiration
of the recombinant DNA patents in December, 1997 caused a dramatic loss
of over $30 million in revenues per year. Our aim is to keep other sources
of income growing at a reasonable rate until the next new "blockbuster"
technology emerges to make another great contribution. We likely will
have to change some of the ways we do business, for example, by taking
more equity in growth companies as part of licensing agreements, by creating
new mechanisms to further develop promising inventions before licensing
them to industry, by improving licensing processes, and by making use
of evolving information sources and new means of dissemination, such as
the Internet. Still, in our own tradition of developing systems and processes
that are as innovative as the ideas we market, we are confident that we
are up to the challenge.
Taking an Invention to Market
Universities have typically organized their technology licensing efforts
around administrative or legal models. In the administrative model, licensing
efforts are typically assigned to administrators who are expected to fit
licensing into a wide range of administrative responsibilities. The legal
model, on the other hand, reasons that licensing is really about securing
patents for inventions; in this model, licensing offices are generally
staffed by patent attorneys.
At Stanford, the model that Niels Reimers created assumes instead that
successful licensing hinges on the successful marketing of inventions,
while patenting and administrative functions can be effectively handled
by outside patent attorneys and support staff. We therefore look for licensing
associates with degrees in science or engineering, as well as some industry
experience - preferably in marketing - and prior licensing experience.
They must be able to communicate effectively with academic researchers,
executives and scientists in industry, patent attorneys, and government
officers of sponsoring agencies. They must also be able to work independently,
be effective deal-makers, and be capable of managing a project from beginning
to its successful conclusion.
Licensing associates at Stanford thus are assigned complete responsibility
for specific inventions, subject only to general guidelines and policies.
We believe that such decentralization of the decision-making process is
a critical component of successful technology licensing. Indeed, we have
observed that highly centralized models, in which even routine decisions
are subject to review and approval by university committees, deans, and
vice presidents, can cause serious delays in the process and even prevent
successful deals.
While it has always been our practice to assign responsibility for a
disclosure to a single licensing associate, we have instituted some pathways
for improved inter-associate communications. For example, groups of associates
and assistants have been drawn together into teams, which meet weekly
to discuss interesting or unusual cases, voice concerns or problems, share
noteworthy developments, and lend one another support. In addition,the
licensing staff meet each month to briefly review the status of all active
licenses in active negotiation. With seven licensing associates handling
a total of over 1100 active inventions, effective inter-office communication
can be challenging, but these methods have proven to be effective ways
of keeping everyone apprised of important information.
The licensing process at Stanford is comprised of several phases, from
receipt of an invention disclosure to license and commercial use. We have
outlined these phases below in order to provide a glimpse into how the
Stanford model works.
Disclosing the invention
The process of licensing starts with an invention disclosure. Such disclosures
are typically required by all research sponsorship agreements, including
those sponsored by governmental agencies. Researchers fill out a one-page
form detailing the title of the invention, inventorship, sponsorship of
the research, dates of conception, reduction to practice, and publication
(if any) or other public disclosures. This is accompanied by any available
descriptions of the invention, such as manuscripts of publications or reports
to sponsors.
Every invention disclosure that arrives at OTL is assigned to a licensing
associate who manages the disclosure through the following steps.
Evaluating the invention
During this phase, the licensing associate must become thoroughly
familiar with the invention in order to understand its novel aspects and
potential applications. The inventor can usually provide much of this
information, but the licensing associate also seeks input from outside
sources - both within and outside the university - often under a confidential
disclosure agreement. Typically, we need to discern the uses and applications
of the invention, its relationship to existing technology, competitive
advantages, novelty, likely markets, and companies active in the field
that might be interested in licensing. This process of information-gathering
starts immediately after the original invention disclosure is received,
usually before a patent application is filed.
Marketing
After this initial evaluation phase, the associate will approach potential
licensees, telling them generally about the invention without giving away
any secrets, for example, by explaining what it can do without
telling exactly how it does it. We have found that it is important
to offer examples of likely benefits in order to get serious interest.
Those companies interested in evaluating the invention then are offered
a confidential disclosure agreement, giving them the right to evaluate
detailed and complete information on the invention but prohibiting them
from making any commercial use of it.
Sometimes an inventor may have a preference for a particular company
or even an aversion toward a company interested in taking a license. We
always seek an inventor's input, and will gladly follow his or her preferences
when possible. However, it is our responsibility to make sure that other
legitimate interests are safeguarded, including the interests of the sponsor,
the co-inventors, the graduate students working for an inventor, and the
University. For this reason, Stanford's policy is to assign autonomy in
the licensing process to OTL. The licensing associate is thus the decision
maker, supported by the Director of OTL, and subject to all guidelines,
policies, and official approval processes that apply.
Negotiating a license agreement
If a company is seriously interested, the next step is to begin negotiating
a license agreement. If the full value of the invention is still not well
understood or cannot easily be defined in a meaningful way, the associate
will review prior license deals in order to develop a proposal. In some
cases, the prospective licensee will come to the bargaining table with a
clear idea of the deal it expects.
Negotiations may be complicated by the fact that companies often expect
clauses in the licensing agreement that are considered reasonable in commercial
dealings, but unacceptable to universities. For example, potential licensees
may request a guarantee that the invention does not infringe on any outside
patents, require that the university keep all information about the license
confidential, or demand first rights to future inventions in the same
field. We never accept such provisions at Stanford, because we do not
have the capability to determine whether competing patents exist; we cannot
prevent researchers from talking freely to other researchers or publishing
scientific papers; and we cannot commit future inventions that may be
made by other inventors or under different sponsorship.
Licensing associates are free to be creative in negotiating each license.
A typical license agreement requires some up-front license issue fee,
some earned royalties on products sold, and often minimum annual payments
to keep the license in operation. In some cases, there are provisions
for milestone payments or for issuance of company shares (equity). And
the licensee almost always reimburses the university for all patent expenses,
particularly in the case of an exclusive license. Yet these are just the
general guidelines. Our objective is to arrive at a mutually beneficial
license agreement, i.e. a win-win deal, so the licensing associate may
propose a variety of options. For example, a start-up company usually
has limited cash, so we might minimize the license issue fee in return
for a higher earned royalty or a deferred milestone payment or some equity
in the company.
Taking an option
In some cases in which a company may believe a license is premature,
it may want to negotiate an option, reserving the right to a future license.
This can be especially attractive if the invention is far ahead of its time;
for example, if even the experts in the industry cannot judge its feasibility,
or potential uses and markets, or the time frame and resources needed for
its commercial development. We generally obtain a commitment for reimbursement
of patent expenses incurred during the option period.
Patenting the invention
At Stanford, we typically apply for a patent only if there is a good
indication that the costs will be recoverable, either from a licensee
or in return for an option. This rule is not absolute, however, since
we may decide to file a patent application on inventions that we consider
extremely important, even if no license deals or option agreements are
in negotiation as yet. This was the case with the Cohen Boyer gene-splicing
invention.
If it appears important to patent an invention, the licensing associate
typically initiates patent filing during negotiations with potential licensees,
usually making patent applications available to the negotiating companies
under a confidential disclosure agreement. Because we handle all patent
activities through outside patent attorney firms, the licensing associate
can select the best qualified patent attorney for each case. The inventor
is usually needed to provide detailed information and current experimental
results in order to get the best possible application drafted and filed,
and later to provide answers to the patent examiner's questions.
We should note here that not all Stanford inventions are patented even
after they are licensed. For example, it is not usually necessary to file
a patent for biological materials when the cell line producing the biological
material is controlled by the researcher. In this case, the license agreement
simply forbids transfer of the material to any other parties and requires
its return or destruction should the license be terminated.
Other non-patented technologies we license include software that is
under copyright, as well as emblematic ware carrying Stanford logos and
trademarked symbols for use on products such as t-shirts and baseball
caps.
Managing the relationship
Once licensing negotiations are concluded and a license agreement is
executed, the licensing associate remains responsible for the future of
the licensing relationship. This entails monitoring the licensee's performance,
receiving reports and royalty payments, and overseeing the distribution
of funds to the inventor, the inventor's department, and the inventor's
school - according to Stanford's formula.
In some cases, the licensing associate may contact the licensee to share
new information, discuss lagging sales performance, urge sub-licensing,
or discuss improvements. In the last few years, we have also started to
verify royalty reports and payments through audits of selected licensees
by independent accounting firms. The results have demonstrated that there
are often inadvertent discrepancies, and that licensees usually are eager
to improve their internal processes in order to live up to their contractual
obligations. Initiating and monitoring such auditing is at the discretion
of the licensing associate.
Finally, perhaps years later, if vital circumstances have changes, the
licensing associate may re-negotiate the agreement, or part of the agreement,
in the interest of sustaining a mutually beneficial relationship.
At Stanford, we have found that our focus on marketing inventions and
successfully negotiating licensing agreements means that we sometimes
neglect after-the-fact monitoring and administrative tasks. As a result,
we have implemented systematized procedures such as automatic invoicing
and tickle reminders of forthcoming deadlines or milestones. In addition,
a full-time licensing assistant provides each licensing associate with
much-needed support.
Everyone Wins
While it is relatively easy to measure OTL's performance in direct financial
terms, it is more difficult to characterize the less tangible benefits of
technology licensing. Nonetheless, technology licensing has provided such
valuable benefits - not only to Stanford and Stanford inventors - but also
to industry generally, to the Silicon Valley and the Bay Area specifically,
to the government, to the national economy, and to the general public.
Stanford obviously derives direct financial benefits from licensing
technology generated by its researchers to industry. OTL's 1995-96 income
of $44 million dollars represented over 10% of total research funds spent
by Stanford. Moreover, licensing income typically has no strings attached,
and can be used for pioneering research that might be difficult to fund
otherwise.
Licensing activities also can lead to close relationships between researchers
and companies that not only license the inventions, but often provide
research sponsorship or outright gifts and grants for basic research as
well. Such relationships benefit Stanford students, too, and can lead
to job offers for graduates. Finally, the world-wide recognition OTL has
received for its leadership in the licensing of university technology
has contributed to Stanford's reputation and renown.
Stanford inventors profit directly by receiving a one-third share
of all net royalties received on their licensed inventions. Many inventors
choose to sign their share over to a research account, thus lending their
own financial support to basic science and research. Inventors also have
said that the successful licensing of their inventions contributes to
their work by providing meaningful feedback and evaluation from the corporate
and industrial worlds.
Industry is well aware of the benefits of licensing university
technology. Companies gain access to the newest scientific advances by
some of the world's most talented scientists and engineers. Indeed, many
companies owe their very existence to technology generated at universities.
Stanford research has produced many hundreds of such spin-off companies,
and several dozen more are formed every year.
Silicon Valley/Biotech Bay clearly has been nurtured by Stanford
research, becoming perhaps the primary high technology area in the world.
As other areas aim to create similar technological "hothouses," Stanford's
leadership and, in several cases, direct support, have benefited many
companies in a variety of geographic areas.
The U.S. Government, which pays for approximately 85% of research
at Stanford, is another significant beneficiary. Indeed, in the current
political climate in which politicians increasingly favor cutting funding
for scientific research, research is sometimes portrayed an expense without
much return. In fact, the taxpayer's investment in Stanford research has
produced an enormous return - one that greatly exceeds the government's
investment. The following estimates illustrate this.
Tax revenues from licensed Stanford technology
Licensing income in Stanford's 1995/96 fiscal year amounted to $44
million dollars. If we assume an average royalty rate of 1%, this corresponds
to a business volume of approximately $4 billion dollars. We know that the
recombinant DNA business alone is worth $4 billion, not including use by
and sales to the government (which has a royalty-free license); therefore
we can add another $500 million dollars, representing the business volume
corresponding to $12 million dollars of non-DNA licensing income calculated
at a conservative 4% royalty rate.
That business volume represents the work of perhaps 40,000 employees,
if we calculate one employee per $110,000 of business. If each employee
pays an average of $7,500 in federal taxes, the revenue to the government
is $300 million. The taxes that business pays on its $4.5 billion (at
1/3 of 10% PBT) adds another $150 million, for a total federal tax revenue
of $450 million. This represents almost 1.5 times the government's funding
of research at Stanford.
Tax revenues from Stanford technology used without license
Furthermore, in contrast to licensing income, which ceases after patent
expiration (a maximum of 17 years), taxes are paid as long as a technology
is used by businesses and their employees. For example, the government continues
to receive taxes paid by employees and businesses on the more than $4 billion
dollars of recombinant DNA products, even though the patent expired at the
end of 1997.
Taxes also are paid by employees and businesses on income from:
- Inventions owned by inventors under Stanford's previous patent policy
- Inventions never disclosed to Stanford
- Inventions purposefully placed in the public domain
- Inventions not patentable because of prior publication
- Patents and applications prematurely abandoned
- Licenses which expired with expiration of patents
- Licenses which are fully paid, or have a royalty cap
- Infringing use before settlement is reached
- Infringing use unknown to Stanford
- Sublicensed use after expiration of basic license
- Royalty free licenses with sponsors of research (e.g. the U.S. government)
- Spin-off companies started by Stanford researchers
While income from these sources is not reflected in the above estimates,
it definitely contributes to the government's return on investment through
direct federal taxes. Indeed, in view of these benefits the government
derives from its investment in Stanford research, it is hard to imagine
another $300 million investment that would produce such a significant
return in tax revenues, in addition to the other tangible and intangible
benefits to the government's own operations and to the lives of its citizens.
Finally, we, the public, may be the greatest beneficiaries of all. Technology
licensing creates new products, which in turn create new jobs. It leads
to new companies, which also create new jobs, and contributes to the prosperity
of existing companies, often providing avenues into new endeavors and
new markets. It generates products that improve our health and well-being,
it produces medical advances and progress in environmental monitoring
and technology, and it improves our military defense technology. Listed
below are just a few examples of Stanford inventions that have shaped
our lives:
- the recombinant DNA, "gene splicing" techniques, which have given
rise to the biotechnology industry, making possible the pursuit of novel
medical treatments, as well as engineering plants to produce desirable
compounds or to make them resistant to disease and pests
- a new "pre-targeting" technology for the administration of cancer
agents, which greatly reduces damage to bone marrow
- a series of new radiosensitizers and cancer imaging compounds for
cancer diagnostics and therapy
- the first cell sorter and two advanced electrophoresis instruments
for biotechnology laboratories
- improvements in medical monitoring such as CAT scanning and MRI
- injectable collagen for plastic and cosmetic surgery
- a process for remediation of contaminated groundwater
- electrodes for determination of heavy metals in waste and ground water
bodies
- a global positioning system accurate enough to permit fully automated
landing of airplanes
- vastly improved FM sound systems for electronic music devices and
systems
- methods for analyzing very large numbers of biological samples for
research and diagnostic uses
- fiber optic amplifiers for telecommunications networks
- gyroscopes for navigational and ballistic uses
- optimization software used in the design of yachts for the America
Cup, in control of power distribution grids, and in financial assets
management.
Given such a wide range of inventions, we don't believe it is an exaggeration
to suggest that Stanford ideas and technologies have played a significant
role in shaping the world we live in today. At OTL, we're proud to have
played a part in helping to transfer the technology from laboratory to
marketplace.
© 2000 Stanford University
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